A Lot of Sales Professionals are Sales Laborers. And You?

The thousands of producers I have observed are mostly sales laborers.  They spend their days… Answering the telephone Opening mail Handling inquiries Resolving problems Scheduling appointments Calling prospects Reacting   Take a hard...

How to Keep Your Firm from Losing You Clients

They Don't Do It on Purpose You may work for a large securities firm or large insurance company.  It's also likely that these firms do...

Avoid the 5 Biggest Mistakes When Acquiring Doctor Clients

Vicki Rackner MD August 2013 Would you like to acquire more physician clients? There are two kinds of financial advisors in the medical market: the high-performers...

Sales Professionals Must Unsell Before They Sell

While this post applies to any sale where the prospect already uses a competitor's product or service (which would be almost any sale), I...

The One Problem in Your Business That Causes Most Other...

Here’s what I learned from my MBA studies—focus, focus, focus.  Notice that every great company today (Intel, Cisco, Microsoft, Sun, Oracle, Home Depot) does...

Don't Spend More Than 5 Minutes With a Prospect

Too many sales professionals spend their time with prospective customers who do not buy. That's a very expensive usage of time. If you're in...

The Holy Grail of Financial Marketing

Professionals in financial sales often make the sales part harder than it need be.  I have seen the following occurrence many times.  You may...

Why the Average Life Insurance Agent is Poor

What Makes a Life Agent Rich? Many insurance agents tend to be financially poor. The Bureau of Labor statistics documents that median salary for insurance...

Financial Services Marketing vs Sales Pitches - Industry Still Confused

Can't Such a Profitable Industry Do Better? The financial services industry is unfortunately addicted to a product-focused orientation such that sales are minimized.  It may...

Reflections on a “Unified” Fiduciary Duty

by John L. Olsen, CLU, ChFC, AEP We hear a lot, lately, about the fact that some practitioners – Registered Investment Advisors and Advisory Associates...