A Lot of Sales Professionals are Sales Laborers. And You?
The thousands of producers I have observed are mostly sales laborers. They spend their days…
Answering the telephone
Opening mail
Handling inquiries
Resolving problems
Scheduling appointments
Calling prospects
Reacting
Take a hard...
How to Keep Your Firm from Losing You Clients
They Don't Do It on Purpose
You may work for a large securities firm or large insurance company. It's also likely that these firms do...
Avoid the 5 Biggest Mistakes When Acquiring Doctor Clients
Vicki Rackner MD August 2013
Would you like to acquire more physician clients?
There are two kinds of financial advisors in the medical market: the high-performers...
Sales Professionals Must Unsell Before They Sell
While this post applies to any sale where the prospect already uses a competitor's product or service (which would be almost any sale), I...
The One Problem in Your Business That Causes Most Other...
Here’s what I learned from my MBA studies—focus, focus, focus. Notice that every great company today (Intel, Cisco, Microsoft, Sun, Oracle, Home Depot) does...
Don't Spend More Than 5 Minutes With a Prospect
Too many sales professionals spend their time with prospective customers who do not buy. That's a very expensive usage of time. If you're in...
The Holy Grail of Financial Marketing
Professionals in financial sales often make the sales part harder than it need be. I have seen the following occurrence many times. You may...
Why the Average Life Insurance Agent is Poor
What Makes a Life Agent Rich?
Many insurance agents tend to be financially poor. The Bureau of Labor statistics documents that median salary for insurance...
Financial Services Marketing vs Sales Pitches - Industry Still Confused
Can't Such a Profitable Industry Do Better?
The financial services industry is unfortunately addicted to a product-focused orientation such that sales are minimized. It may...
Reflections on a “Unified” Fiduciary Duty
by John L. Olsen, CLU, ChFC, AEP
We hear a lot, lately, about the fact that some practitioners – Registered Investment Advisors and Advisory Associates...