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Branding Yourself: A Waste of Money for Small Business and Solopreneurs
Branding: Leave it for Big Businesses
You read a lot of articles about the importance of branding yourself to gain clients. These articles are written...
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Branding Yourself: A Waste of Money for Small Business and Solopreneurs
Branding: Leave it for Big Businesses
You read a lot of articles about the importance of branding yourself to gain clients. These articles are written...
Review and Comparison Paladin, Wiseradvisor, Guidevine
Paladin Registry, Wiseradvisor, Guidevine and other similar services basically work in this fashion:
they position themselves to hopefully be found on the web by a...
Sales Skills: 80% of Financial Advisors Don't Have Any
A financial advisor's most important skills are sales skills. Let's see if you agree.
Can we agree that your job is to get people to...
The Astounding Unconscious Reason People Don't Buy
The Unconscious Way People Make Decisions
It’s hard to understand.
When you watch children, it’s very clear what they like and don’t like.
If they like it,...
How Financial Advisors Generate Lucrative Summer Business
For some of you, June, July and August means your summer business will dive as the vacation season starts. Your summer business dries up and...
How Many Sales Do These Perceptions Cost You?
My wife has a pain in her shoulder. She’s had it for months. She complains about it. I tell her to go to the...
Financial Advisor Marketing - Two Great Tips from the Field
Financial advisor marketing can be elusive as you likely have no marketing training. The good news is that a great education abounds for those who...
Financial Advisor Hypocrite
Suppose you walk into a doctor’s office for an exam. After the exam he says to you, “You know, you really need to lose...
Fundamental to Uber-Success in Financial Services Marketing
Would you like to call up your clients and have them buy whatever you recommend without hesitation? Would you like to have a database...
Has Life Turned Out as You Planned? How to Obliterate Failure and Master Success
Trees don’t grow in the inner city. The inner city is paved with concrete and asphalt and trees need a clearing of soil to...