Larry Klein
Marketing to Seniors
Observe Senior Psychology and Explode Your Senior Sales
In a previous article on marketing to seniors, I discussed aspects of how seniors react and how...
Marketing to Seniors for Retirement Financial Planners
Seniors have the bulk of money in this country and as explained in “the Millionaire Next Door” by Thomas Stanley, wealthy seniors are in...
Producing a Great Financial Advsior Enewsletter
One of the best new technologies to come out of the Internet revolution was the advent of email, and one of the best ways...
Overcoming Objections in Financial Sales
Handle Objections Correctly
How many times have you taken the best proposals from top rated companies and put together a killer presentation only to have...
Self Promotion for Financial Advisors
Is There Anyone Else Out There?
Are you one of the many advisors who have grasped the 21st Century with gusto and setup your own...
Get Lazy and Get Rich
Most of the financial advisors and insurance agents I observe work too hard, work too many hours and sweat too much over getting new...
Is Your Business Slow?
The financial advisor explained, “I don’t get it. I used to get 60 people to my seminar and I am doing the exact same...
Why You Don't Get Enough Referrals
You think that if you do a good job for your clients, you will get referrals. Wrong. They've got better things to do than...
Expand Your Business - Hire a Great Assistant
This is a great time to hire an assistant or add an assistant because you can get some great quality people that have been...
Tips on Closing More Senior Sales
Seniors control 70% of US wealth, but you will never succeed in this market if you use the same presentation and sales techniques that...