You look like every other financial advisor out there. In fact, a research study showed that 75% of advisors offer the same products and services. So how do you grow your business when you have no edge, no distinctiveness, nothing to break you out of the “me too” pack? You could have your own book and you’ll find out that once you are an author, people treat you differently. You can sell the same old mutual funds and annuities but when you become an author, they will think your advice is expert advice rather than just sales talk.

Do you know stockbrokers or financial planners or life insurance agents that do three times as much business as you do, but aren’t any smarter (and maybe they’re even a lot dumber and more inexperienced) and they have the same products and services? What’s their secret? They generate a better perception than you do. Ever hear the advice about making a good first impression? Top producers have mastered this skill and it allows them to get the appointment. If you can’t get the appointment, it doesn’t matter how smart you are, you’ll never make a sale.

Marketing is all about building credibility ahead of the appointment so that they know before they meet with you, that should they want to do business with you, they view you as credible enough to do so. Want to get more appointments with the high quality prospect you desire? You can, overnight by becoming more credible than other advisors. You can make an incredible first impression by handing the prospect your book with your picture and biography on it; a book that speaks directly to their concerns about their finances, not about your products. And you don’t even have to write it yourself!  Do you want to uncover the secrets to instant credibility that will differentiate you from the competition and have people listen to you like never before as you gain unparalleled respect and go from being a salesperson to a coveted consultant?